You are currently viewing BLOG #31 – ‘Bored’ store REVEAL!

BLOG #31 – ‘Bored’ store REVEAL!

Wooooooah. This may be the most exciting and dynamic update we’ve ever shared! As you can see the Studio is all coming together.

The Green Screen is finally… GREEN! And we’ve got stunt rigs on the roof which means we can do fun flying things – it basically brings way more possibilities to our videos.

Plus, the tavern is coming along nicely.

But possibly the biggest bit of news here, is revealing our brand new ‘Bored’ store name!

Welcome to TECH TOWN.

Our Art and Design departments have been working super hard to kit our new store out, with fake parody brands and stock. How cool is this?!

All going well, we should be filming in the new store in the next few weeks.

WOOO! Thanks again for all the love. We can’t wait to film in here!

This Post Has 152 Comments

  1. Aynber

    That looks awesome! Are you still going to have a warehouse section? I don’t see that built out anywhere.

  2. BlackRose

    Oh man!!
    I am so pumped for you guys!!!
    Can’t wait to see some over the top wire work!!
    Maybe some cool Matrix stuff with magic (dodge them spells baby!!!)!!!
    And when I come across the ditch, I sure as hope that:
    a) I can grab a brew in the tavern
    b) can buy me some TechTown gift cards and merch!!
    Awwww yeah boi!!!!!!!

  3. ZestyWingsCruz

    jeeeeeez everythings moving along so FAST!!!! u guys are frickin amazing, and i cant wait for it all to come together as a finished product! and i DEFINITELY CANNOT WAIT for that mural wall!

  4. Veelasiren

    TechTown looks amazing. The greenscreen and store are both massive!! So much room for stunts and action scenes!!!! The stonework for the tavern is awesome!! Everyone working behind the scenes should be so proud of themselves!!!

  5. Jonat

    What a great name and logo! The merchandise parodies look great, too. I’m wondering how the next Bored season will handle the transition to the new store. Maybe Rowan applies to be CEO of Playtech, gets turned down, then borrows money from Ellie as a downpayment for his own store?

    1. Christina Jansdotter

      Or Adam wins the lottery, buys his own store (because he works at Playtech for fun according to the Social Media Jealousy episode) and Rowan ends up owning it anyway somehow..?

      1. Jonat

        Adam already won the lottery and then Rowan stole his ticket. But that was years ago, no doubt Rowan has squandered all that money by now.

        1. Christina Jansdotter

          I know. He also won on a ticket he got from Alan, and then Rowan ate it. So it totally makes sense to me that Adam is the unluckiest lucky person on the planet, he keeps winning the lottery and keeps getting it taken away. It could happen a third time!

    2. gelber_kaktus

      or, the Rowan way, he just annouces, that they are now working for techtown, with no explanation.

  6. Christina Jansdotter

    This is incredibly amazing! I’m so looking forward to all the high production value fun to be created here! But am I the only one who would like to see the D&D greenscreen bits still have the cheesy, amateurish effects? (You could have BatBOB actually flying now, but still have the wires visible…) It just fits so well with the whole vibe of the game/playstyle. There’ll still be plenty of videos to use the more professional-looking effects.

  7. DragonsAreHungry

    I love TechTown! And the logo looks perfect, a big bow to your arts dept. (as always) for all their work with the logo and product designs and all that jazz!
    Also, I want all the gift cards! Gib gib gib gib gib! Pleeeaaaaaaaaaaaaaaaaaasssssssssssseeeeeeeee!
    The tavern is starting to look amazing, I can´t to see it in full glory. So freaking hyped for you guys!!!

  8. centauri

    Amazing! Can’t wait to see BatBob flying! Come on more D&D!!
    Love the easter egg photos on the Mist gift card!
    Also I think Rowan’s right with the pronunciation… Sabr-ocity sounds super hightech

    1. Michael_pilot

      I agree with Adam: the green screen rocks! The green screen rocks!
      These shelves are the most beautiful I have seen in my life.
      In Saberocity there are 5 syllables, why not pronounce them all?

      Alan’s emotion when they reveal the new brand name to us… wow !
      Have you registered this name? Because there may be an entrepreneur somewhere who thinks it’s a very interesting business name…
      Rowan sometimes pronounces it TickTown (for the first episodes, it may be confusing).
      By the way, how do you want it to be written on the keyboard: Techtown? Tech town? TechTown? Tech Town? techtown?

  9. JvercaMC

    Say-ber-Oh-city I’m sure…..

    One of the best blogs so far….

    Oh man. In the words of the almighty winner of the best fiords award, Slartybartfast – ‘Come Earthman, Great things are afoot’

  10. harlekwin

    So stoked!
    Looking blooming marvelous – seriously impressed.
    Can’t wait for the DND greenscreens and the move to TechTown.
    Will you do a “rebrand” episode on the move from “PlayTech”?
    That’d be so cool – like the one where Ellie is the only member of the team at the new store — AGAIN!!!

    Love you guys,
    -Harlekwin

  11. bagelbarton

    OOOOO much excite!! techtown looks GREAT! Love the fake names, Mist is great haha

  12. Ghuy

    Oh wow! This update is so exciting. And loved the little Bored improv. lol

  13. Kevin Zimmerli

    So freaking great!!!!
    Now I want an Azerim brand mouse and keyboard!

  14. TreehouseTavern

    I’m so excited to get down to TechTown!! I honestly can’t believe that name wasn’t taken. The Tavern is looking super promising. The art department has made some amazing stuff! I genuinely want some of those products to be real!

    Congratulations Viva, you deserve all of it.

  15. DansBeau

    Awe……wait for it…..some! AWESOME!!!!!

  16. BZM

    Oh wow! LOVE the new sets. SOOOOOOOOOOOOOOOOOOOOOOOOOOOOO awesome! Can’t wait to watch an episode filmed in them. Great job by everyone!!

  17. BrilLeahnt

    Say-bru-city I reckon like Alan said, either way looks great guys!

  18. DisownedPuppy

    That looks great! can’t wait to see the rest of it coming along as well! Really keen to see all those areas that have work going on! And who will be the first one to fly!!
    Also can’t believe no one else said it yet.. That shits Dingo!

  19. Illuminatus205

    Seeing Rowan on the Tech Town set is the most genuinely excited I think I have ever seen him. Practically giddy, and I can’t blame him! Looks great and I’m excited to see what you guys come up with in your own space.

  20. emslice

    I love Techtown!!!!!!! everything looks amazing…… massive well-done to the art department

  21. OrkGrrrl

    Yaaayyy the store is looking great! So glad for you guys!

  22. Fflewddur Fflam

    That all looks so amazing. Although, when you were showing the TechTown set, all I could think is that someone needs to dust all that now. Looks like you need some entry level retail workers. Is there anything lower than a red shirt?

    1. PamiS

      Janitor, in coveralls. Hmmm, where have we seen that before?

  23. Pavros

    I love this journey. You should compile it in the end in a DVD…..ill buy that for a dollar. Love how you had FLICK brand and in the last set i commented that it resembled a certain F word, and you should have other naughty names. You changed it for a more PG audience to avoid the Karens. Fair call. Keep it up.

    And i am sure you will have “Fake” merch t-shirts and the like hanging in the TechTown store and linked to the page to buy IRL hu? Pimp merch in the store and at the end of the short link to buy….I am sure you are already getting DMs to buy those fake gift cards.

  24. LeickR

    I LOVE seeing Rowan giddy with delight!!

  25. MikeHogan

    The one thing I love more than your content is the comradery that is so apparent in your interactions with each other. Looking forward to the new content!!!!

  26. TinyNorwegian

    Holy mother of of techies, that looks amazing! Great name, great choice, just… all around awesome!!!

  27. astrodominous

    The store looks soooo amazing omg!! So much creativity in the names and designs of the products! It’s so beautiful to see it all coming together – and to see you guys that excited. Always makes my day 💜

  28. fearsomegnome

    So excited for you all! I wasn’t even thinking about ownership rights; glad you got a name you like and it didn’t have to be TechTown123!@. 😂
    The tavern set looks dope as well as everything else.
    We also got to have the privilege of seeing the first bored impromptu sketch in the new store. A christening if you will. 😄

  29. ScruffiestOfNerfHerders

    Top notch art dept..so, where’s the macs?

    1. Kermzie

      The fake branding in TechTown looks so good!! I work in a games based retail store and you’ve absolutely nailed the gift cards and box packaging hahah 🤩

      I’m so excited for the Tavern, stunts and green screen, omg!! Does this mean you’ll be able to walk properly on the green screen set? Will you be able to do a 360° feel background composite?

    2. opinions

      Is there going to be a transition episode of bored where Playtech becomes TechTown?

  30. MerryG

    It is all looking really amazing, you must all feel so happy how far you have come, I know I am so happy to have been able to support you in this (❁´◡`❁) 💜

  31. Jolyma

    I’m so excited for you guys. You are so happy in this update and it made my day to watch.

  32. SoftCrisps

    I’m so hyped for all of this and I can hardly wait for the new studio videos!

  33. Snoflake_

    I’m still rooting for a cardboard standee of Byron by the deliveries station out back in the warehouse that Rowan treats like a real person. Who gets pay
    rises by being a hard worker. Alan, Adam and Ellie could definitely mess with Rowan with it (like sending it to the teaspoon dropping cupboard). And when Byron comes back in person, next time he’s available, he can be in 2 places at once or reference to his DnD char by pretending to be a twin or something.

  34. SolarisWesson

    Cant wait for a western style sketch in Techtown.
    This Techtown ain’t big enough for the both of us.

  35. Heckdude

    i’d love to be able to download some of the props as printable items. i mean how cool would it be to be able to have a “techtown” or “Azerim” etc.. giftcard prop in your hot little hand.

  36. Grdiang3l

    At this point, TechTown may as well double as the VLDL gift shop for all the tours you’ll be running right? Right?? (Please? 🥺)

  37. TheOmnimax

    Makes me glad I backed this Kickstarter!

  38. Adzer2

    Firstly, I hope there will be a “closing down” episode for Playtech where they are all let go, but then rehired with massive paycuts in Techtown!

    Secondly, where can I buy a Techtown voucher? I need to buy one for my good friend called Hamish, I’m sure he’d love it there

  39. MotoMaximus

    Couldn’t be more excited! Great progress guys! Now, where do I find a flat clicker?

  40. Raeje Draeka

    I’m ready to buy all of my gaming products from techtown. I want that damn flick! I also need all of the latest Azerim products in my life. The art department have done a phenomenal job. They all deserve raises before Rowan gives them pay cuts.

    Also, yes, that green screen rocks. It also makes you guys look tiny when you’re standing in it. That’s a mean green machine.

  41. DutchessWilma

    That looks amazing! Wonder how many times you’re going to be saying Playtech on auto-pilot though. 😛

  42. Airmanbigc1980

    I’m excited for you guys! You all deserve this!

  43. NonbinarySarah

    Not to fuel anyone’s ego, but I actually did laugh at the greenscreen joke. Can’t wait to see the episode where they explain (or don’t) the store name change lol

  44. Jaigyn

    It’s really cool to see so much is coming together. Your production crew/art dept really is impressive. I will say I shall miss the name Playtech but I can understand wanting your own branding but it’s still a shame to see it leaving.

  45. Computer Clint

    Looking good. I am very happy for you / us all.

  46. Martyrofsand

    Gonna be really interested to see if there will be a storyline for how they switch over from Playtech to Techtown. Either way absolutely pumped for you guys and glad to see it’s all coming together.

  47. donnakfitch

    This is all so freaking awesome I can hardly stand the wait! LOVE TechTown!

  48. Valasharia

    Swank as hell! Loud shoutout to all the tech folks behind the scenes bringing visions to life! Woot!

  49. The Virg

    You all are doing it better than I imagined. Great work, especially by the Art Department!

  50. LegionaryBooks

    I want an Azerim mouse…or is it a flat-clicker? Either way, make those a real thing! 😄

  51. mat_l_1

    amazing progress and parodies…

    tons of work in the past year.
    can’t wait to see the Blog BTS of 1st filming in each area
    Green Screen, Tech Town, Pub D&D. etc…
    (makes great blog content well ahead of the final released product)

  52. waxwing

    I am beyond impressed with everything I’m seeing in this video! TechTown is PERFECT! I can’t believe that name wasn’t taken, but I guess it was meant to be. You guys have every right to be chuffed.

  53. frankreimer

    Great work, VLDL! Can’t wait for y’all to utilise these!

  54. Holmium

    Very nice improv lads haha. Store looks amazing. Can’t wait.

  55. tpsutphin

    My wife says – You guys should use those “tech town” gift cards as REAL gift cards to your merch store! I think it’s a great idea!

  56. Gono

    The Bored set looks sooo good I can’t wait to see it in action!!

  57. Sgt.Poultry

    I can totally see Techtown as having one of those cheesy commercials with a little jingle like, “Take a visit to Techtown where the deals are found!”

  58. Taurick

    Saber-ossity is definitely the way to go

  59. khios

    I hope to see tech town usable giftcards for merch.. coz why wouldn’t you 😉

  60. TMagic

    This looks really great!
    Have you already reserved the techtown domains? So your merch can be displayed there or a simple forwarding to your page…

    I love to see how everything is coming together.

  61. scott

    Holy crap guys, you’re literally building an empire!

  62. Krispy86

    Looks awesome. I’m guessing there needs to be a transition episode of bored as to why the staff are now working in Techtown instead of Playtech. Looking forward to seeing how that comes about.

  63. Lee Wood

    What an amazing Big Boiz playground! Great to see this all coming together… and I will DEFINITELY be wanting a “TechTown Gift Card!”

  64. Rayan

    Oh my God! This is so freakin cool! I was smiling from ear to ear the whole time. Haha. Seems like, no doubt, you guys are as excited as we are. So happy to see that. 😁♥️

  65. PamiS

    Great sets! Will there be a TechTown warehouse set also, or all retail set?

    Say-bur-Ah-cit-ee is the way to saySaberocity, I think.

  66. DJTsurugi

    this is so cool, and I love seeing how enthusiastic you guys are about all this, it really gets me pumped to see the new videos that you’ll be making. ~<3

  67. PlateArmourPiglet

    …does that mean Baradun’s gonna show up from now on and complain about this shithole of a techtown? 🤣 No seriously, so happy for you guys that things are moving along nicely! And so excited!!! 😃😃❤️🩵

  68. glenn.fitzpatrick

    When can we buy the Tech Town gift cards ?

  69. XxLaureanoXx

    Omg im so excited!!! Lets goooooooo 🔥🔥🔥

  70. Daintree

    It’s only a matter of time before you guys get your own gaming brand – mousepad and gaming mouse for starters? Why not put something in those boxes boys?

  71. Maxmay13

    Yall should do a rebranding skit from Play Teck to Teck Town. Gotta confuse Ben just a bit. ❤️ you guys!

  72. Vaynewolf

    I’m loving the TechTown set. The future of Bored is gonna be EPIC!!!!! And damn does the green screen and rigging look AWESOME! Plus I love how we got a quick sneak peek of what appeared to be the tavern (?). It’s amazing how this is all coming together for you guys, and I couldn’t be more psyched, pumped, and happy for everyone involved with Viva. Looking forward to seeing what D&D craziness comes are way soon, and I’m guessing here, but I think it’s safe to assume that since you guys plan on filming in a couple weeks on the new Bored set, that we might be getting a glimpse at some new episodes before this year is up (?). If so, can’t wait. Thanks so much for the update and sharing your journey. I needed something like this at this moment, and once again Viva la Dirt League comes through! Much appreciation for everything you guys do!

  73. BernhardEriksson

    As an owner of a computer store I am envious how good this one looks.

  74. slstockt

    This is awesome. I’m so glad to see it all coming together. You guys rock! 😀

  75. velasca

    I want a tech town gift card! A fake gift card that can’t be used to by fake tech town merch. I especially want an azerim mouse. That is so freaking awesome guys! I’m so hyped!

  76. Hoofster

    Everything looks amazing, can’t wait to see the new sets out to work. I know the most common question on Reddit is “what happened to bored?” A lot of people are going to be real happy to see its return.

  77. Thorn

    Defo sell the gift cards! Just sell the boxes flat packed and then we can put the “real” things inside and give them as gifts. The boxes would be “wrapping paper”. 🙂

    Seriously though… what a great journey from those early Epic NPC man days. I’ve played D&D for over 40 years and LOVE the videos.

    Your new building is the Dingo!

  78. NinaRuna

    Ok, ok, ok – I see TechTown-Shirts incoming in the Merch shop! Red, Black, White, Gold!
    And then I would like to know the price for the Azerim mouse and where I can order it from.
    In short, it is AAAAWWWEEEEEEEESOME!

  79. Rahul Pal

    Ohhh I got an idea make Rob the owner of TechTown and he makes Rowan the Manager they would be hilarious please notice this message and makes this dream come true. ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️

  80. StoneWolf

    Dayum, this fake store looks better than most real stores out there!

  81. balchutowo

    Guys please don´t f… up the transition
    I wont be able to enjoy Bored if i don´believe in change name

    So don´t mess it up
    Give us some seriously cool story like with White T shirt for minimum 3 Episodes to swallow this change

  82. C. John Austin

    Hey, where can I get an Azerim mouse? 🤔

    1. sarlacii

      Hmm, that is true, it’s the next obvious evolution – team up with someone like Razer, and release TechTown peripherals. Eek.

  83. TENDECA

    What’s going to happen when Ben/Hamish try to return PlayTech products to the TechTown store?

  84. gavenmclrn

    Videos in the new space are going to be Dingo

  85. zackallen76

    Ohh.. since you guys will own the Tech Town name, you can sell Tech Town merch like employee tee shirts that the lowly social economic peasants would wear. I would love to get a black manager shirt, but I assume that there is only the one black shirt and Rowan just continuesly wears that one black shirt, every single day. LOL

  86. MalexLan7

    This is amazing! Piece by piece, it is getting alive. A year ago you were starting to search for a building and now you are close to start filming and working in YOUR studio. It is mindblowing!

    I am so happy for all of you and for all VLDL employees.

    If one day I visit New Zealand, will it be possible to visit the studio? Like an organized tour? 😅

    1. SilverfinS7

      I agree, would so love a studio tour if I could get to NZ one day 😆

  87. Psoma_Brufd

    This is awesome! I can’t wait to see what you film in the studio!

  88. SilverfinS7

    Is it weird I want a techtown gift card? I could use it to buy that flat clicker I’ve always wanted (as long as it’s backwards compatible)

    1. Faultty

      I want a Tech-Town gift card too… Maybe that can be a perk tier on their next kickstarter? (Though I hope they don’t run one for at least another year).

  89. MrEActive

    Absolutely fruggin awesome 👌
    Love the update.. looking forward to allllll the skits.
    Especially D&D 😀

    Tech Town… agree it wierd it not taken. Nice and catchy though. I can see you guys (and gals) being in your element doing various bored skits 😀

  90. Tex

    Man I’m going to miss Playtech, that was a great name with so much nostalgia. I miss the original storefront location too, but now that everything is custom designed specifically for filming it’ll probably make it easier and a better production all around. TechTown is a good name though, runs along the same lines as Circuit City and the like.

  91. passenger

    Adam King, always the king of dad jokes …
    Seriously though, I was smiling throughout the whole thing. Your enthusiasm is contagious. We’re all there with you!

  92. RunaStormseer

    So exciting to see how things are coming together! Can’t wait to see the Tavern completed. And TechTown! The store, the brands, it all looks awesome. Looking forward to seeing how the transition happens for our Bored employees. So happy for you all!

  93. NikNak

    Whichever way you pronounce Saberocity, do a skit where a representative comes to drop off new products and they pronounce it the other way. Before they show up, Alan, Adam, and Ellie are debating the pronunciation. Rowan shows up and Rowansplains the wrong pronunciation.

  94. Aureli

    Absolutely amazing guys, I cannot wait to see all of your vids from your new location.

  95. Kickinbacktostart

    This is awesome, love it and can’t wait to see it in action. I hope we get to see some familiar faces soon, Ben, Hamish, Brit and some more of Ellie, se them get in on the fun and excitement of the new studio!

    1. Kickinbacktostart

      Also, loved ‘XSquare’ instead of Xbox lmao. The parody brands are great.

  96. Faultty

    My word, your hard work is really paying off. That all looks incredible. I’m so excited for you. I hope you have the best fun filming there, and get to do it at times that work well for your personal lives, so you get to spend time with your loved ones, and not arrive home exhausted after work, and get more of all the other good things that a more flexible work schedule can bring.

    Because with a set you own, sometimes you can just leave it set up overnight and finish the shoot tomorrow. No more 14 hour days! Especially with Mama Adam helping plan out the shoots.

    I hope this is the dawn of the good life for all of you. Regular long weekends and holidays on one hand. New creative outlets, and steadier content flow on the other.
    (Not more content though, this is plenty already!.. unless you count the girls campaign on the D and D channel, which I vote Tuesday for release day 😉 )

    I hope this means less stress and more fulfilling work.

    Best wishes boys. I hope the 3 headed hydra can train up 4 more heads, so the original 3 can get some proper rest on the regular! Delegation is a beautiful thing. 🙂

    PS: I hope your staff will think you’re the world’s best bosses.

  97. clairenthomas

    So cool! Congrats! 🙂 Can’t wait to see the finished sets!

  98. sarlacii

    Looking good guys! I’m gonna shop at TechTown till I drop! Do you have that item in stock that I need, but you don’t have? 🙂 As a D&D fan I’m also super excited about the tavern!!!
    Have a great day everyone!

  99. Gilraen

    Hey, guys, thanx for sharing! Looks fabulous unfinished, can’t wait to see it all ready and shining 🙂

  100. MrDecoy

    Am I the only one who would absolutely buy those fake gift cards if they offered them on the store?

  101. randompage

    Would absolutely buy merchandise from tech town. Hopefully your merch can satisfy the craving to own some of that dizzying art. BooYah!

  102. spacewolves

    So very cool. Awesome to see this all coming together.

  103. Tuatha

    Not sure if this got asked or answered… there are a ton of comments which i wont read ( ; ) ) But were you able to purchase the rights to the name Techtown? Is it completely; legitimately, yours?

  104. Tuatha

    Looks awesome! cant wait for the big Skit version of the reveal! <3 You guys rock!

  105. nnoel

    Looks awesome! Kinda expected Alan to say ‘Oh, Hello adventurer, welcome to TechTown!’ 🙂

  106. stannan

    WOW everything looks so great and it is coming along so fast! Will you be selling any of those fake gift cards! I’s SOO buy some. They’d look great with my coin and “Did I Show Yo9u This?” mug!

  107. LionMotherDMs

    I would say SAY-ber-AW-sit-ee. Like velocity, atrocity, ferocity, etc.

  108. reybrandon

    Wow that’s is amazing guys! Congrats on the name. Will you guys sell Merch with those’s names on it?

  109. Jonat

    Imagine Hamish finally giving up on Playtech after being scammed so many times, he decides to go shop at TechTown…

  110. Taros

    Just subscribed a few weeks ago and watched all of your videos here. This is happening so fast from start to this for me. I am looking forward to see the studio in action. Everything just looks so amazing.

  111. EvilBere

    Two weeks passed… I hope you start shooting new Bored soon.

  112. Brittany

    Are we still getting the Castle and Dungeon set from the stretch goals? I’m so excited for what we’ve seen but I haven’t heard anything about those two sets. Did they get left out for some reason?

  113. Wendelin

    Some enterpreneur somewhere who wants to start a chain of gaming stores and has just come up with the name TechTown: GOD DAM IT!

  114. giannisboulmetis

    Quick question, how big is the green screen ? does anyone remember/ know ?

  115. The Band Wagon

    Truly so hard not to cry at all the parody consoles and gift cards. I need to catch up on all the bored stuff so I’m ready for when Tech Town is open!

  116. noxidw

    I had such a huge smile on my face when you revealed the store name. The excitement that you guys have for this well deserved studio. I cannot wait to see the new series of Bored!

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